Cycle-CNY is a nonprofit who aims to promote great trail experiences for mountain bikers in the Southern Tier of New York State.

Their new logo needed to scream “this is mountain biking”. We’re talking gnarly downhills, killer climbs, rocky technical, roots, dirt, sweat, speed… need I say more?

In addition to their new logo, they were looking for some new swag to sell at the Shindagin Shindig MTB Fest featuring the new logo. The only requirements… something that people would actually wear.

Mission accomplished.